Our Marketing System

We make sure your home is priced correctly in view of the market data and your personal motivation.

We make sure the documents and details needed to properly market and sell your home are available.

We help you decide what repairs and improvements might be worthwhile and provide guidance in staging your home for the best possible presentation.

We enter your home in our Multiple Listing Service within 24 hours of receiving a signed Listing Agreement. Your listing will be uploaded to Realtor.com within 24 hours thereafter. In addition to Realtor.com, your listing will be shared on their content network and may be featured on Trulia, Zillow, Yahoo, MSN and other popular websites.

Your listing will be available to the public at mycaar.com, nestrealtygroup.com and ahomeincharlottesville.com. When appropriate, we will also create a website just for your home which will enable us to market in a quick and impressive manner to anyone who inquires about the property.

We hire a professional photographer to produce eye catching photos which show your home off at its best.

We use attention getting, oversized, attractive signs which include our gorgeous photos of your home.

We engage in print media campaigning through local periodicals and publications.

We create a beautiful color flyer for your home.

We ensure that all of the active Realtors in our board receive email and print promotions about your home and will host a catered Realtor Open House at the most convenient and appropriate time as soon as possible after listing.

We advertise your home directly to the public through direct mail targeted advertising sent to local home buyers most likely to be looking to “move up” to the property you are offering for sale.

We will schedule a Public Open House, if desired, at the earliest convenient date.

It’s important to remember: a critical aspect of our marketing system is feedback and followup: you will know whenever your home has been shown and will be updated with all feedback and comments – both positive and negative – provided by the potential buyers and their agents. This will facilitate our working together to sell your home in the right time frame, for the right price!